Archive for February 2013
The age of the Rebrand
Go head switch yo STYLE up,
and if they hate then let them hate then watch the money pile up.
Masses of cultural exiles are the pilgrims of now, in perpetual swarm to forge new colonies, fleeing the materialist oppression of global magnitude. Or what.
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If—as Gilles Deleuze once remarked—being leftist means to orient oneself towards the future, to think a little further ahead, this is in a general sense also where the leftist political project intersects with art. Art can be defined as that which is not yet identified by culture at large, not yet known or purposeful. This doesn’t mean that art is inherently leftist, only that art is not a thing or a product, that it isn’t something stable and known. Thus the political left also lets its own project down when it forgets that it is in fact aligned with art in the struggle against capital’s colonisation of the future. The aesthetic experience is an overlooked precondition for comprehending social conflict.
When art addresses the future in speculative and skeptical ways, it refuses nostalgia and hope as sentimental compensations for an uncertain future. Perhaps one can incorporate disillusion into a politics of undoing that urges us to hear the unheard-of with our own ears, to touch the un-apprehended with our own hands.
-Lars Bang Larsen